One of our newest additions in store has been from UK underwear brand Burtonwode & they were featured over on Selectism recently.

Burtonwode have paid particular attention to detail with touches such as the double printed English fabric, re enforced seams & even down to the fact the itch label has been taken from the back of the waist band and put to the right thigh to avoid itchiness. 

The smart boxer shorts use a print design which is lihgthearted & playful without being too gimicky. Available now for in store at Ideology