The new womenswear collection for Spring Summer 2012 from British brand You Must Create uses a perfect combination of of outerwear pieces perfect for the early Spring months, among jersey tee’s, sweaters, dresses & blouses.
A lot of the focus in this collection from YMC directed to the choices of fabric, on this occasion, silks, light-cotton & canvas, ensuring a balance of comfort & functionality in its design. Have a read of the summary compiled by YMC themselves which talks about the whole ethos of them as a company & this latest release from the London based brand.
..and the clothes – a re-imagining of the striped boating blazer, a unisex desert brogue, a light and colourful sweater, a suede penny loafer, and a truly gorgeous waxed duffle coat – we cannot help but recall an England pre Blackberry, iPod and Health and Safety, a more innocent but infinitely freer place where the summers really did seem to last forever.
For instance with their women’s collection YMC have taken the seemingly ultra feminine, almost ultra modest dresses, skirts and tops and lent them a tomboy tearaway twist.
Meanwhile the chinos, plimsolls and loafers take us from the Lake District and Home Counties to the Cote D’Azur of the Jean Paul Belmondo movies of the late 1960’s and the Italian Paninari of the early Eighties – the Milanese and Torinese scooter boys and girls who inspired everyone from football casuals to the Pet Shop Boys.
All this is done with YMC’s famed attention to detail and an economical ingenuity that quietly but forcefully suggests a cool, discerning independence of spirit and a tremendous sense of fun. It’s this imaginative consistency and inventiveness that appeals to anyone who knows YMC and favours the timeless over the faddish.
Some of the highlight picks from us from this collection include the Waxed Cotton Canvas jacket as seen in the image below. Features include the wooden toggles & rope fastenings, the waxed cotton finish & in being fairly simple in it’s design it becomes a piece for any occasion.
Take a look in more detail at further pieces we have available from the YMC Spring / Summer ’12 collection. Available online now