Over the next few weeks we will be expecting the arrival of stock for the AW 12 season, starting with Our Legacy. 

Founded in 2005 by Christopher Nying and Jockum Hallin, the Swedish Heritage brand work from a subjective concept for each collection, taking inspiration from the modernistic era or where/whenever influence might be at the time. With
strong emphasis directed to the craftsmanship & quality, this ensures everything they do has a balance of timeless style & high quality production whilst remaining affordable.

Having established themselves over the last few seasons as one of the most popular brands here at Ideology currently, we can now bring you a preview of some of the pieces from Our Legacy for the forthcoming season.

The collection for the Autumn Winter ’12 season is titled ‘Carmine Tonic’ & heavily inspired by the brands Scandinavian roots.

Shot by Japanese photographer Takashi Homma, the lookbook gives an early glimpse at what’s in store with a combination of knitwear, outerwear, shirting & more which use a combination of tailored & crafted finishes in their design, typical of the Our Legacy aesthetic in terms of fit. Patterned print designs also feature in the collection, particularly in the shirting.

Take a look below at more images from the lookbook photographed by Takashi Homma & keep an eye out for additions to our store from the collection in the not too distant future

” To have a style is very dangerous. Its like when people says that they are not political, only through saying that, is political.

There is a style, that don’t want to have a style. The style is nothing. It’s the way to make everything minimal and concentrate to take away all unnecessary.”