New Arrivals | Libertine Libertine SS’12

Feast your eyes on this. It’s the latest delivery we’ve had from Libertine Libertine, for the Spring / Summer season, all now live on our online store. Having already had some pieces from their SS’12 collection including some brilliant legwear & outerwear, the latest delivery is more suited to the warmer summer months.

The use of vibrant colours, considered fabric & material choices in production & then topped off with some playful design makes the Danish brands Spring / Summer collection one not to be overlooked. This delivery sees a combination of tee’s & more brilliantly designed legwear.

Firstly with the ‘Dirty’ variation of the Brake tee, available from our online store in 3 vibrant summer colourways (bossa nova, surf blue & moonstruck). Produced using 100% cotton, details include the washed finish along the sleeve & collar stitching as well as the stitched brown label with embossed logo.

Also making an appearance for the summer are the Choir Shorts which use a rug print design & incorporates a whole host of colours without appearing too garish. Again, there’s a focus on simplicity & quality of production & materials. The colourful print design on the Choir Shorts make them a brilliant summer piece for this season. All these items are available now from our online store, get a look in closer detail via the images below

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Staff Picks | MHL Women’s Deckchair Stripe Shirt Red / Navy

We’ve decided to pick out some more of our favourite pieces across the board from Men’s & Women’s brands we have in currently, what better way to start than with one of our more recent additions, MHL by Margaret Howell.

The women’s Deckchair Stripe Shirt from MHL by Margaret Howell is a short-sleeved shirt by which uses a red / navy vertical stripe in it’s design. Made using 100% cotton, features include a button through single breast pocket and easy cut in it’s fit.

Take a look in more detail at the images below. Available now via our online store.

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Our Legacy 1950s Shirt Croissant Blue / Placket Button Down Indigo Stripe

A chance now to get a look in detail at our latest deliver from Swedish brand Our Legacy.  As part of their Spring / Summer 2012 collection, we now have two new styles of shirt available in-store and online.

The first of the two is pictured below, Our legacy 1950s Shirt Croissant Blue. Features on this shirt include a small chest pocket and high vents on the sides, a button down collar. In terms of choices of material, it was made using a super thin almost see through fabric, perfect for warmer days and nights.

The other addition is the Our Legacy Placket Shirt Indigo Stripe. The Placket Button down shirt is a slim fitting shirt, found here in a striped indigo cotton from Portugal. Details include Placket detailing, no chest pocket and a small sized button down collar. Rounded hem, narrow sleeves and mother of pearl buttons.

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Ideology Boutique | The Store

So we’re still relatively recent in our new store unit, having only properly moved in early this year, so we’re still getting settled in new surroundings. Moving shop spaces has enabled us to to take on more brands and select slightly more pieces from collections, which we’re enjoying a lot.

In terms of design, things are now a bit cosier and we’ve been able to put our own touch (along with the design prowess of a certain Mr. Rich Gollaman) into the store’s appearance. And as we mentioned before the move,  being at the forefront of one of the city’s thriving areas has been pretty enjoyable so far and even more so in the summer months.

For those of you that aren’t based so local, get a look at the images below which give a detailed look at our store in full. If you are, then be sure to pop down from 10 – 6pm and we’re now open on Sunday’s from 12-4pm

 

 

 

 

 

 

 

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Our Legacy Perfect Tee Re-Stock

Back by popular demand, the Our Legacy Perfect tee. Since all you folk seem to get on so well with this simple summer piece out of Swedish brand Our Legacy’s collection for this season, we’ve got a re-stock of the Perfect tee available in store and online now.

Available in Sanforized Brown or Black, the short sleeved tee is produced using a washed cotton. The materials used and the actual fit of the tee from are evidence of their direct attention to combining elements functionality with comfort. Another feature of the Perfect Tee is the vintage wash it uses enables the tee will progressively begin to look better with each wear. They won’t be about for long, available online here

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