As one season draws to a close, along with the last stages of sales & reductions, the transition into the Spring/Summer ’12 season sees lots of new arrivals & also the welcoming of a few new brands here at Ideology Boutique.
YMC are a brand that have over time grown in popularity since they originated in 1995 & have become a regular favourite with us.
Their simplistic approach to contemporary fashion design combined with attention to quality of material & consideration of the most minute details in production have lead them to be arguably one of the most highly regarded brands around.
Starting with the outerwear pieces from the Spring Summer ’12 release, we have the YMC Men’s Cream Sailing Jacket which has features that include a woven navy stripe, detachable drawstring hood and multiway collar. The lightweight jacket also features a concealed zip & press stud fastening, two front pockets, single press stud cuffs & an adjustable drawstring hem. Internally the jacket is partially lined with a single pocket. Below that you’ll find the Navy / Burgundy Jersey Jacket. It’s an interesting little piece, referencing traditional formal wear in its style but then in its material says otherwise. A perfect balance of casual & formal attire that seems as though it would work with any combination.
In terms of shirting from this release, YMC present the Overhead linen & WW1 Navy Shirts, both of which are typically of YMC, minimal whilst maintaining a visual lure & with a focus on the quality of production & attention to detail.
Some features that we’ve picked out on the burgundy and beige Overhead Shirt is its cotton and linen mix forming a checked pattern with a slim collar and three quarter length button placket.
The WW1 shirt in Navy has features which include a real nice curved placket detail & also stitched elbow patch area detail.
Onto the t-shirt part of the collection now, which sees the return of the YMC pocket tee again available in a few different styles. Part of the exceptional Basics collection, the images below are a preview to the four coulourways of the Basic Tee. It’s a premium take on a wardrobe essential.
Following that there are two variations on the YMC Basic Pocket Tee. The first uses a Premium marled cotton with a contrast stripe and chest pocket from YMC, available in Burgundy & Navy & is part of the exceptional Basics collection. The second variation is the Printed Stripe Tee which is produced from heavyweight cotton & has an all over stripe print with vintage washed finish
The last of the new additions at Ideology Boutique from YMC’s Spring Summer ’12 collection is the legwear. They present a brilliant camo button pocket short & also a classic style chino in green linen.
The mens classic khaki green linen & cotton mix chino trousers with a button fly, extended buttoned waistband & regular straight leg fit. The trousers also feature front quarter pockets, a narrow waistband and two buttoned rear pockets.
In preparation for the summer months, the inside out camouflage print shorts have features which include a button fly and narrow waistband. The shorts also feature external brace buttons, concealed side seam pockets and a single rear buttoned pocket.
