Footwear Guide (Mens)

Following on from our Summer outfit guide, this weekend we focus on a selection of mens footwear for the coming months. Our Footwear Guide features classic pieces from the likes of A.P.C., Superga and the great YMC x Clarks Originals.


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First up the A.P.C. Leather Boat Shoe. Made in Portugal using a premium leather, these timelessly classic boat shoes are a glimpse into why the Parisian brand are considered one of, if not the best, at what they do.

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The leather is 100% calfskin, ensuring extra durability that’ll last the long haul. Not only are they a sturdy piece of footwear, they’re equally as comfortable. They are lined with a soft leather and built on a crepe rubber sole.

One of the best things about the boat shoe is that it works well for casual summer wear, whether with tailored shorts or a relaxed fitting trouser or jean. Other great finishing touches include contrasting top-stitched toe, heel and welt, square leather laces and matching laced side detail.

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Next up, the Superga Cotu 2750. Superga started out in Turin in 1911 under the stewardship of Walter Martiny. They were one of the very first brands to produce shoes with vulcanized rubber soles and in doing so, the Classic Superga 2750 heritage style was born. The 2750 is now a firm favourite of the iconic footwear brand.

Available in both mens and womens sizes and also varying colourways, the Superga Cotu 2750 is made from an extra strong, fully breathable cotton upper. Features of this great casual wear shoe include a vulcanised gum sole and white sidewall, with Superga Embossed Eyelets and Superga tab on the side and heel.

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Finally, and newly added to our website, are the YMC x Clarks Brown Boots. These shoes house a wrapped crepe hand-stitched sole, with running detail throughout the collaborative collection from both British brand You Must Create and Clarks.  The woven detailed toe is a great feature that doesn’t disturb the clean, minimal aesthetic consistently seen from YMC.

With there being two styles in the collaboration, along with two varying colourways, each pair of shoes comes with the signature embossed Clarks label and YMC text logo embossed in aid of the limited edition release.

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Superga | Brand Focus

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Born in 1911, Superga has become the ‘People’s shoes of Italy’ having produced some of the most recognisable pumps and trainers around. Walter Martiny created the classic heritage style in Turin that has lasted over a century, and has now developed further to numerous lines and collections after being reopened after the war.

Having created their sneakers for all, both our mens and womens range of Superga’s in classic colours accent an ensemble either dressed-up or dressed-down, becoming a wardrobe staple. The classic 2750s are a key addition to our Spring Summer stock, with the particular colourway of burgundy upper and the Superga stylised white vulcanized gum sole becoming a firm favourite here at Ideology.

We’re very fond of the little details in the items we stock and these shoes don’t disappoint. The Superga embossed eyelets and iconic branded tab present on the side and heel add to the instantly recognisable style.

Offering high quality comfortable products is paramount for Superga and they deliver exactly that. Made from an extra strong fully breathable cotton upper, the 2750s are lightweight and simple, the latter being an element of great importance to us. Likened to a great pair of jeans, these classic tennis shoes are created to age beautifully and develop with time just as your favourite denims would.

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