A/W2010 additions

For anybody who doesn't follow our blog, here is a quick rundown of some additions we're making to our current brands list. We've got collections from modern classic-Swedish boys Our Legacy, Danish fisherman knits from SNS. Herning, an exclusive Made in England collection from one of our favourite up and coming brands SEH. Kelly, luggage from the every brilliant Ally Capellino and a collective we just couldn't resist, Libertine Libertine.

Our Legacy AW10

Acne Jeans

A look at the jeans we're stocking from Acne this season. Sticking to their classic cuts and some exciting washes from the twelve year old Acne archive, the collection of jeans showcases great Japanese denim and the fantastic detailing that has made Acne such a widely recognised and sought after brand.

Some new arrivals

Firstly, we have pretty much replenished our stock of A.P.C, Nom de Guerre, Acne, Filippa K and YMC. We're still waiting on a few bits and pieces but we'll be sure to keep you updated as soon as they arrive.  We also have the arrival of Cheap Monday in store (jeans, tees and button downs) and they're looking great.

We had a bit denim drop from A.P.C too, so as well as this season's chino, we're also carrying quite a few pairs of New Standard and New Cures but they're selling so quickly so if you're in the market for a pair, be quick!

There is also going to be a competition running to everybody on our newsletter over the nextcouple of weeks with the opportunity to win a cheeky discount code and a free copy of Inventory magazine so keep your eyes peeled over the next week or so and make sure you're on our mailing list!

Ideology voted in Esquire's top five menswear stores

Firstly, a very happy New Year to everybody and thank you to everybody that helped make 2009 so enjoyable.

Last year was good fun with a fair share of hard work to get to where we are today, but we see this only as the beginning. It was an extremely busy year for us with the launch of our new online store, the expansion of our brands and the organisation of a few new projects for the New Year here at our Sheffield HQ. We have enjoyed nothing more than building a clientele that share the same feelings as we do: the appreciation of stylish and quality crafted clothing. We plan to keep on acquiring brands that sit at the forefront of contemporary menswear, drawing from the past but constantly looking to the future and we hope you'll stay with us through 2010 and further.

Thank you everybody who got onto Twitter, and voted in Esquire's best independent menswear retailers. As such a young store, its a great way for us to start the new year, to be sitting in the five stores selected. We can't wait to continuously improve the store, our stock and our service.

We hope the snow hasn't halted anybody's fast start to the new year, but we're back in store and the sale is still running in store and online so grab a bargain whilst stocks last.

Regards

Max and Lee

Veja: organic sneakers

These guys feel that the era of good will and nice speeches is over and now is an era of action over intentions from which Veja has created a global chain that emphasizes solidarity and environment from the small producers in Brazil to the public.

Their organic sneakers are dropping in store on Friday 11th and will be online as soon as possible. Keep your eyes peeled. For now, kick back and enjoy a video that explains Veja's key principles.