Brands
Anderson's Belts
Anderson's is a true family-run business producing premium-quality men's leather belts since 1966. With a commitment to continuing the tradition of the "Parma Leather Artisans", Anderson's have remained at their headquarters at Parma in Northern Italy throughout the company's history. The name "Anderson's" comes from Mr Carlo Valenti's love of English suits from tailors 'Anderson and Sheppard' during the 1960s. Anderson's is one of the oldest and most respected belt-makers in Europe.
The company is dedicated to good craftsmanship, with all items handmade by only fifty employees. This respect for tradition coupled with the incorporation of newer manufacturing techniques has seen Anderson's reputation upheld for close to half a century. Each individual belt benefits from belt-making knowledge passed through generations, applied to highest-quality materials.
A.P.C. Clothing
PC (Atelier de Production et de Creation) which translates as the creation and production of clothing, started up way back in 1987 by Jean Touitou, who spent seven years as a Trotskyist revolutionary before he decided to redirect his attention to producing brilliant quality mens clothing. APC's Miesian 'less is more' approach to their clothing seems to have become lost in time but certainly still has a strong aesthetic that we really appreciate. The denim is some of the best you will find, the materials are of the highest order and the production quality is second to none, and this is what makes APC one of the champions of French style.
Ally Capellino
Ally Capellino bags and acccessories are reassuringly understated, just like their creator. With an emphasis on functionality as well as style, Ally Capellino has built a reputation for quality, purposeful bags made to be used, not just admired for their looks. There is something specifically British about these bags, not just that they're made using traditional British waxed cotton and other materials. The slogan-free style of these bags allows the colours to become their main aesthetic feature. Ally Capellino's love of cycling has led her to create reliable, hard-wearing bags that look great — without showing-off.
Common Projects
Manhattan based design duo Prathan Poopat and Flavio Girolami (Common Projects) render understated luxury in their Italian made Nappa leather sneakers. Tonal laces and uniform colors throughout make for straightforward minimalism, while hand-stitched out-soles reveal attention to detail. The signature stamp at the heel provides the only brand indicator allowing the sneakers to speak for themselves... except to those in the know.
Dark Peak Clothing
The Dark Peak was formed in late 2011 by Sheffield School of Architecture Garduates Lee Chapman and Louis England.
Priding themselves upon their attention to the smallest details, The Dark Peak are a brand we are very excited about. Their first line has seen the release of the ‘Rascal Shirt’, which presents their take on the timeless classic Oxford Shirt, Made in England with top quality British sourced fabrics. We look forward to more developments from this exciting new English brand.
Fair Ends
Ben Ferencz and Martin Carvajal's brilliant US brand, brought to the UK for the first time. Fair Ends subtly-patterned headwear is made for "those who believe adventure comes at any moment". With a collection inspired by summer, Fair Ends have produced caps that are quite minimal in their design and colouring but also striking to look at. Fair Ends keep it casual, simple and fun — quality headwear suitable for any adventure.
Field Notes
"I'm not writing it down to remember it later, I'm writing it down to remember it now" goes the slogan of Field Notes Brand. Whilst we're not usually interested in slogans, these designer notebooks are well-intentioned in their purpose and gorgeous in their simplicity. With their instant familiarity, it might seem like Field Notes have been around for decades. In fact the first of their notebooks was manufactured in 2008 and ever since then they've started to gain something of a cult following. Whether it's the attractive brown standard edition notebooks or some of the limited edition versions, Field Notes are great for making notes, writing down ideas or making all-important lists to live your life by.
Han Kjøbenhavn
Han Kjobenhavn is made of all the ingredients that form the fundamentals of Danish design. Founded in Copenhagen, Denmark on May 1st 2008, they address design aesthetic with a combination of simplicity and references of traditional craftsmanship with an addition of originality.Han's ability to marry these components together in their design have in turn made them one of the most highly regarded brands across Europe & further afield for their exquisite attention to detail.
Han Kjobenhaven draw inspiration from timeless styling in their approach to the design of their frames, using innovative and aesthetically appealing elements whilst maintaining a refreshing simplicity, with no regards for trends, merely following classic design principles.
Howlin' By Morrison
Founded in the early 1980′s as Morrison with the philosophy of providing only the best quality knitwear and so naturally, they ventured to Scotland in search of this. 2009 saw the unveiling of Howlin’ by Morrison. Based in Antwerp and siting themselves as being heavily rooted in Scotland and Ireland, Howlin’ is a essentially a side label of the 1981 originated brand Morrison which remains the more ‘classic’ label. Howlin' adopting a more playful accomplice whilst the means of the manufacturing still remains very much traditional. In a bid to stay true to their own philosophy that came with the emergence of Morrison, they kept with British and Irish manufacturers and to this day continue to produce arguably some of the best knitwear you can find worldwide, individually crafted with care and attention by skilled workers.
MHL by Margaret Howell
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Margaret Howell's MHL Collection brings together a contemporary look along with classic British traditions of design. Each item is stylishly simple, with interesting colours and that give an authentic, "natural" look and feel. Margaret Howell is one of Britain's finest designers, holding a CBE and Royal Designer for Industry award gained through producing consistently-interesting pieces.
Margaret Howell is passionate about using quality materials in an effort to make lasting clothing made to be worn in the real world. The MHL Collection is understated design at its best, so much so that it fits well into both formal and casual situations.
Oak Street Bootmakers
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As with many of the brands we stock, Oak Street Bootmakers is steeped in history. This hand-crafted footwear is made from Horween Chromexcel leather, which is made using a month-long series of eighty-nine separate processes not changed in one hundred years. Oak Street Bootmakers' founder George Vlagos is a cobbler's son who has built his company using these traditional manufacturing techniques alongside practical, reliable design.
The long Chromexcel process ensures that each shoe is soft, supple and durable leather that is at once comfortable, durable and beautiful.
Our Legacy Clothing
Our Legacy is a brand for modern gentlemen, young and old, with a classic taste within fashion. Not too overstrained, nor too fashion but naturally well dressed men. Our Legacy is working from a subjective concept for each collection, taking inspiration from the modernistic era or where/whenever influence might be at the time.
Finding the look, outermost quality and fit is a minimum demand. Our Legacy´s idea is to create a balance between, what Our Legacy define as classic fashion for men and yet protect the playfulness in the theory of creativity. Our Legacy redefines the classic gentlemans wardrobe in a light and comfortable manner, a well dressed contemporary look made to appear thrown together in a perfect natural and confident way, to fit the modern gentleman.
Schiesser Clothing
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Schiesser is and old fashioned German underwear label. The name stands for the finest Jerseys of peerless quality. The revival line by Schiesser is their premium line. It resulted from long time experience and pro fund knowledge in fabric. It’s a display of Schiesser’s passion for ultimate grade cotton.
Veja Footwear
Veja is an ethical designer brand committed to producing ecological and fair trade shoes, trainers and accessories to high standards. Sourcing their manufacturing in emerging economies is something many brands do, but Veja do it correctly, ensuring that new fashion pays attention to its conscience.
Veja create their shoes with quality materials used with sustainability in mind. By using organic cotton from Brazillian farmers and social associations, wild rubber from the Amazon and low-pollution leather, Veja's sense of social responsibility is evident at every step of the manufacturing process. This all comes together under the design of each item, which is contemporary and vibrant.
William Fox and Sons
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William Fox & Sons combine contemporary design with an historic spirit of adventure. Established 1913, this British Sporting and Tailoring company have curated some of the best of their offering over the previous one hundred years and re-created each item for a new audience. We're really happy to see these heritage items brought into the twenty-first century, and with their timeless design they fit in effortlessly.
William Fox & Sons have put emphasis on creating bags which offer comfort, protection and durability, as well as style, in a range of vibrant, attractive colours.
Won Hundred Clothing
Classic gentlemen style and minimalistic design are integral to the Won Hundred philosophy. The Danish designer Nikolaj Nielsen's creations are created to accompany the personality of the person wearing each item. Won Hundred produce clean, distinctive clothing that is quite formal in its look.
Won Hundred have created a strong identity and a growing reputation, taking inspiration from music, cinema, art and cultural heritage that can be witnessed in their collection.
YMC- You Must Create Clothing
Formed In 1995 by Fraser Moss and Jimmy Collins in response to increasing demands for stylish, functional, modern clothing. YMC's creative team are a distinctly British collective, offering timeless design both secretly detailed and understated. They took initial inspiration from work wear, the football terraces of the early 80s, the tradition of outward bound attire and American and British military wear.
They are now among the prime exponents of a highly British form of modernism in clothes design. YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both interesting and wearable. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.
YMC Womenswear
Formed In 1995 by Fraser Moss and Jimmy Collins in response to increasing demands for stylish, functional, modern clothing.
YMC's Womenswear is a pioneering collection of understated, quality clothing. YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both interesting and wearable. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.
Dr Martens Womens
Dr. Martens Made in England range is created at the unique Cobb’s Lane factory, which has been producing footwear for the Griggs family since 1901. It is the home of the original Dr. Martens boot. Within these modest factory walls work a closeknit family of people steeped in traditional shoe-making methods.
With various styles of Dr. Martens footwear available at Ideology from the Joyce shoe to the iconic 1460 and 61 styles, one thing that marries them together is the high quality production processes and attention to the finest details - both factors that have led them to still be going strong 50+ years after they were first founded.
MHL by Margaret Howell Womenswear
View MHL by Margaret Howell Womens
Margaret Howell's Women's MHL Collection features a simple, contemporary aesthetic, with interesting colours and that give an authentic look and feel. Margaret Howell is an award-winning British designer, holding a CBE and Royal Designer for Industry award.
Margaret Howell's MHL Collection is understated design at its best, using quality materials to produce clothing made to be worn in the real world, in both formal and casual situations.
