Brands

From the start they carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted the young and trendy of Stockholm. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first style "Tight" was born and at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by their friends Björn and Karl who had helped them with the imagery for the store.

Manhattan based design duo Prathan Poopat and Flavio Girolami (Common Projects) render understated luxury in their Italian made Nappa leather sneakers. Tonal laces and uniform colors throughout make for straightforward minimalism, while hand-stitched out-soles reveal attention to detail. The signature stamp at the heel provides the only brand indicator allowing the sneakers to speak for themselves... except to those in the know.

Lovingly conceived May 1st 2008 on the mean streets of Copenhagen, Denmark. Han is made of all the ingredients that form the fundamentals of Danish design. Tey put simplicity and traditional craftsmanship in a blender with originality.

Han Frames draw inspiration from timeless design. Using Simple, but innovative and aesthetically elements. They do not follow trends, but do follow classic design principles... and that is why we love them here at Ideology.

Libertine Libertine claim to be targeting those who want to be released from constraints of social normality.

Their collections are effortless and all embracing without losing their masculine touch and through these they strive to stimulate the creative soul and celebrate the extraordinary elements of every day life.

To this collective, creativity runs through their blood and these clothes are made to be worn hard by those looking to grasp life.

Click here to see our collection of Libertine Libertine products.

MAKR Carry Goods are a small collective of artisan craftspeople based in Florida. By working with their hands, drawing at 1:1 and building prototypes, they approached the task with a more visceral approach which directs the product down a user driven, ergonomic route. They stain the leather, laser etch each piece, build prototypes, edge paint, buff and wax the finished pieces, and apply hardware like buttons, snaps and straps.

S.N.S. Herning was founded in 1931 by Soren Nielsen Skyt (1899-72). As a young man, he made a living from selling knitted garments of his own making in central Jutland, Denmark. In the late 1920'es, he learned about a way of knitting garments with "bubble" patterns that would serve as insulation and protect its wearer from the rough weather at sea.

Formed In 1995 by Fraser Moss and Jimmy Collins in response to increasing demands for stylish, functional, modern clothing.

YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both interesting and wearable. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.